Yeah yeah yeah, another Google PageRank post. I just wanted to rant a little about all of the people I see on the webmaster boards right now screaming that the sky is falling, that Google is performing a PR update and their sites are tanking, etc. PEOPLE! Learn to relax! Trust me, you’ll KNOW when Google exports their PR to the toolbar. You won’t need to go and read through a 10 page thread at WMW about “Hey, I see my site went from a PR3 to a PR0 today, what happened to this PR update???!!!” It’s not a PR UPDATE!!! At least, not yet anyway. By my best guess (and it’s just that, a pure semi-educated guess), the next PR EXPORT to the toolbar should be in another week or possibly two. I’d also guess that at this point in time, they’ve already taken a snapshot of the PR which will be exported shortly. So, that being said I don’t think it’s worth your time to rush around and try to do a lot of last minute link building to make it in before this update. Sure, it’s good for the next update anyway, but you don’t need to rush it. G usually takes a snapshot at least a few weeks before they export it to the toolbar.
And if I hear one more person tell me that “Google PR is constantly being updated and only gets exported to the toolbar once in a while” I’m going to slap them. Yes, I know that. I’m in the SEO industry. Most everyone KNOWS that these days. The purpose of looking at the actual real PR after the update is to see how well your work for the past 2 months has paid off.
And yeah, again, don’t think that just because you get a little PR bump this time around that you can sit back. I personally don’t give PR a whole lot of credit (even though it’s nice) – I still practice constant link building and traffic building ALONG SIDE of SEO. In the long run you’ll be much better off if Google decides to drop your site from its’ index for some period of time which does happen occasionally.
Now get back to work and start doing more link building and relationship building.
