I’ll start off by posting some thoughts on what today’s Google PageRank actually means. I don’t think everyone complete understands what it is, what it means, and why it’s there. It’s not the holy grail of search optimization like a lot of people think it is. Just because you have a PR5 domain doesn’t mean that any page you create on it is going to rank. It doesn’t work that way. PageRank is simply a measure of links that point to your domain. If you buy a domain because it’s got PR and people that linked to it decide to pull their links, chances are you’re going to lose your PR and you’ve wasted (probably) a ton of money on your nice shiny new PR0 or PR1 domain. Get back to the basics, folks… search today isn’t the search of yesterday. Design your pages so that they offer real value to surfers, and the traffic will come. More on this shortly.
