By Greg Parsons on June 2, 2010
A friend of mine introduced me to Mojo Boost a few days ago and gave me a few samples to try… I’ve got to say, it’s pretty good stuff! It mixed pretty well with my current drink-of-choice (Skyy & Diet) and did indeed give me the energy that it claims to. There’s some other claims too, that aren’t blog-friendly..you’ll have to read the site for yourself. I probably shouldn’t have had it on a weeknight because I woke up at around 3AM totally wired. This is going to be a great drink once it hits mainstream at the bars and clubs. I totally see this drink being a bit hit in markets like New York and Miami and LA where people stay up all night partying. I could have used this when I lived in South Beach – I was stuck with Red Bull and Vodkas there and I don’t particularly like the taste of Red Bull. I just used it as a means to an end…energy. Mojo Boost actually tastes good and comes in a 2.2oz shot – not a big can like Monster or Red Bull. Mixes right into your favorite drink (I saw a drink tent that had some pretty interesting recipes on it!) and goes down easy. Up all day, up all night! LOL.
Will, you’ve got yourself a pretty good product there, good luck with your business getting it distributed! You’ll be famous someday like the Red Bull guys… don’t forget the little people!
Check out the product for yourself at their site: Mojo Boost
Posted in Business | Tagged mojo boost
By Greg Parsons on February 3, 2010
I’ve got to admit, I never thought I would be someone who would get personalized concierge health care – until I met Dr. Andy and was introduced to Personalized HealthCare. It all started last year when we had our second baby and United Healthcare insisted on raising my monthly premiums AGAIN for the 4th consecutive time (in addition to the added premium to add the baby). In a short time, my monthly premiums went from just $384/month to a whopping $720/month. Keep in mind, this is just the premium – I still have copays, deductibles, and all of that other fun stuff to pay each and every time myself or anyone else in my family goes to the doctor. There were a few months where my daughter was sick and I was paying a $35 co-pay each time we took her to the doctor and we were going 2, 3 and sometimes even 4 times a week to the office – waiting at times 2 hours past our scheduled “appointment” to see the doctor. You can see that this all added up pretty quickly and I was quickly being sucked into the black hole known as the United States health care system. Something had to change – and quickly. With a new baby (which we had no coverage for and had to pay for in cash), medical expenses were approaching an unruly number and I knew I had to research other options. Unfortunately, all of the major health care providers seemed to offer equally terrible policies at equally expensive premiums. Then, a friend told me about Dr. Andy. “Personalized HealthCare”, they call it, huh? Wow, that’s got to be expensive, right? Not necessarily. Now, when we need something – we call our Doctor on his cell phone and he either answers the phone or we leave a message and he calls us back promptly. He comes to our house to perform check-ups, vaccinations for the kids, and anything else that you have ever needed to “go to the doctor” for. Except he comes to you. And he’s on time. And he doesn’t rush you out of the office because he’s already 2 hours late for his next appointment like most doctors do.
And here’s the kicker. He’s affordable, too. Check out his website if you’re in the Fort Myers/Cape Coral/Naples metro areas to see what your rates would be – as they vary depending on your location and if you have kids, etc. But I think you’ll be surprised. I was able to lower my health insurance premium to an “emergency only” high deductible plan and the savings is greater than what I pay for his fee each quarter. It may not be “right” for you, but it was for us and probably is for many of you as well. I highly recommend you at least talk to him if you have any questions about his services.
Is this a sales pitch? You bet it is. I wouldn’t recommend a doctor unless I was 100% satisfied. Do I get anything if you sign up as a patient? Nope, I sure don’t. But Andy will make a donation to a charity in my name if I refer someone. Hey, I think that’s pretty cool too. Any questions about my experience with him, please let me know!
Posted in Health | Tagged concierge medicine, dr andy, fort myers, personalized healthcare
By Greg Parsons on January 27, 2010
Social Media is as big, if not bigger, than ever in terms of a great place to use for marketing your business. You’ve got to make sure that you use them correctly, though or you’ll run the risk of being labeled a spammer on every social network that you’re on and you’ll quickly lose friends/followers/etc. quicker than you can snap your fingers. You can market yourself indirectly, rather than just including links to your site and saying “HEY – Go here and buy my products/services!”. Including social media in your email marketing campaigns is a great example of this.
A recent study by Marketing Sherpa concluded that simply including sharing buttons to an e-mail marketing campaign led to a “25% boost in reader interaction, and a surge in inbound traffic from social networking sites.” Moreover, huge gains were reported in traffic via social sites: 2,070% from LinkedIn, 1,680% from Twitter, and 1,351% from Facebook.
Above all, don’t forget to “cross-pollinate” your marketing efforts. If you are including sharing buttons in your email marketing campaign, don’t forget to remind your friends/followers on your social media sites that you have an email newsletter that they can sign up for. This gets the promotion to them indirectly, as they feel that they are in control of having your advertisements show up in their Inbox, rather than showing up on their social media pages just because they’re you’re friend. They can unsubscribe (theoretically – make sure this works!) from your e-mail marketing campaign if they feel that it’s not a good fit for what they are looking for, without de-friending you or unfollowing you. It’s a much more user-friendly way of advertising to your audience.
Global time spent on social networking sites saw an 82% increase year over year in the month of December ‘09, amounting to five hours and thirty minutes per user per month, according to a just-released study by the Nielsen company. Facebook led the way in time spent, and in traffic. With this in mind, you simply cannot ignore the importance of utilizing social media for marketing your business. Customers are more frequently turning to social media rather than simply using traditional search to find what they are looking for. If you don’t capture the lead from social media, you can certainly bet that one of your competitors will.
Posted in SEO | Tagged social media as marketing tool
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